Search Engine Marketing / Pay Per Click / Cost Per Click ::
SEM / PPC / CPC :
Difference between SEO & SEM :Search Engine Optimization :
> Free Results.
> Time Taking Process.
> Permanent Results depends on competitor.
> Google Page Rank(PR)
> Will Consider Keywords Only
> No Certifications
Search Engine Marketing(SEM) :
> Paid Results
> Instant Approval
> Temporary results depends on budget
> Quality Score(QS) - [1 - 10]
> Will Consider
Keywords
Age & Gender
Manual Placements
Interests / Topics
Remarketing
> Certifications
Google Adwords
Google Analytics
Microsoft
Tools :
PPC CPCGoogle Adwords Adsense
Microsoft
Yahoo
Bing Adcenter media.net
MSN
How Google Adwords Works :
Where Adwords Ads will be displayed:
Ad rank :
2002-----------> Ad rank = max bid
2004-----------> Ad rank = max bid * Account History
2006----------> Ad rank = max bid * CTR
CTR = Click Through Rate
CTR = Clicks / Impressions *100
2007---------> Ad rank = max bid * QS
2014--------> Ad rank = max bid * QS + Ad Extensions + Ad Formats
Google Adwords Updates :
2002----------> adwords.com [ Basic Level , Limited campaigns ]
2007---------> mccadwords.com [ unlimited campaigns & Extra features ]
2008---------> adwordsexpress.com [ Paid Googke Maps Listings ]
2009---------> adwordsmechantcenter [ Shopping Ads , Image Ads ]
2010--------> adwords editor [ Offline Software Without Internet ]
2011-------> Admob [ Android Apps ]
Freebase [ Iphone Apps ]
mcc adwords account structure : [Digital Marketing Tutorial]
1. Account Level :
Gmail id
&
Password
2. Campaign Level :
Bid Strategy :CPC === Cost Per Click
CPM === Cost Per Mile
CPA === Cost Per Action / Cost Per Acquisition
CPV === Cost Per View
CPD === Cost Per Day
Difference Between Search Network & Display Network :
Search Networks :
> Search Engines : google.com , google.co.in , google maps , google images
> Search Partners : ASK , AOL , Amazon etc.,
> Only Text Ads
> CPC , CPA will support.
> QS Factors :
* Ad Relevancy
* CTR
* Landing Page Quality
> Keyword Planner
> Google Merchant Center
> Only Keywords
Display Network :
> Gmail , Blogger , Youtube , Adsense Account Holders
> Text Ads , Image Ads , Video Ads
> CPC ,CPA , CPM , CPV will support
> Only landing page quality
> Display Optimize Planner
> * Keywords
* Age & Gender
* Manual Placements
* Interests & Groups
* Remarketing
