Google Adwords Tutorials

Search Engine Marketing / Pay Per Click / Cost Per Click ::

SEM / PPC / CPC :

Difference between SEO & SEM :

Search Engine Optimization :

> Free Results.
> Time Taking Process.
> Permanent Results depends on competitor.
> Google Page Rank(PR)
> Will Consider Keywords Only
> No Certifications

Search Engine Marketing(SEM) :

> Paid Results
> Instant Approval
> Temporary results depends on budget
> Quality Score(QS) - [1 - 10]
> Will Consider
   Keywords
   Age & Gender
   Manual Placements
   Interests / Topics
   Remarketing
> Certifications
   Google Adwords
   Google Analytics
   Microsoft

Tools :

                                          PPC                                              CPC
Google                           Adwords                                       Adsense
Microsoft
  Yahoo
  Bing                            Adcenter                                       media.net
  MSN

How Google Adwords Works :

Where Adwords Ads will be displayed:

Ad rank :

2002-----------> Ad rank = max bid

2004-----------> Ad rank = max bid * Account History

2006----------> Ad rank = max bid * CTR
               
                       CTR = Click Through Rate

                        CTR = Clicks / Impressions *100

2007---------> Ad rank = max bid * QS

2014--------> Ad rank = max bid * QS + Ad Extensions + Ad Formats

Google Adwords Updates : 

2002----------> adwords.com [ Basic Level , Limited campaigns ]

2007---------> mccadwords.com [ unlimited campaigns & Extra features ]

2008---------> adwordsexpress.com [ Paid Googke Maps Listings ]

2009---------> adwordsmechantcenter [ Shopping Ads , Image Ads ]

2010--------> adwords editor [ Offline Software  Without Internet ]

2011-------> Admob [ Android Apps ]
                    Freebase [ Iphone Apps ]

                 

mcc adwords account structure : [Digital Marketing Tutorial]

1. Account Level :

  Gmail id
    &
  Password

2. Campaign Level :

Bid Strategy :

CPC === Cost Per Click
CPM === Cost Per Mile
CPA === Cost Per Action / Cost Per Acquisition
CPV === Cost Per View
CPD === Cost Per Day

Difference Between Search Network & Display Network :

Search Networks :

> Search Engines : google.com , google.co.in , google maps , google images
> Search Partners : ASK , AOL , Amazon etc.,
> Only Text Ads
> CPC , CPA will support.
> QS Factors : 
               * Ad Relevancy
               * CTR
               * Landing Page Quality
> Keyword Planner
> Google Merchant Center
> Only Keywords

Display Network :

> Gmail , Blogger , Youtube , Adsense Account Holders
> Text Ads , Image Ads , Video Ads
> CPC ,CPA , CPM , CPV will support
> Only landing page quality
> Display Optimize Planner
>  * Keywords
    * Age & Gender
    * Manual Placements
    * Interests & Groups
    * Remarketing